| "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages important." |
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Google assigns a numeric weighting from 0-10 for each webpage on the Internet; this PageRank denotes your site’s importance in the eyes of Google. The scale for PageRank is like the Richter Scale and roughly based upon quantity of inbound links as well as importance of the page providing the link.
Some companies offer to sell high PageRank links to webmasters. It can be an effective and viable marketing strategy to buy link advertisements on content pages of quality and relevant sites to drive traffic and increase websites link popularity and therefore page ranking.
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