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| Link popularity is a measure of the quantity and quality of other web sites that link to your site on the internet. Link popularity plays an important role in the visibility of a web site among the top the search engines and search engine results. |
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The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. In other words, the quality of incoming links counts more than sheer numbers of them.
Here are a few strategies for the webpreneur that are generally considered to be important to increase link popularity:
1.There should be links from the home page to all subpages so that a search engine can transfer some link popularity to the subpages.
2.Appropriate anchor text with relevant keywords should be used in the text links that are pointing to pages within a site.
3.Getting links from other web sites, particularly sites with high PageRank, can be one of the most powerful site promotion tools.
4.One way links often count for more than reciprocal links.
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