| Search Engine Marketing (SEM), is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages. |
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SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion. SEM is concerned with managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Websites like Yahoo! offer paid search opportunities for advertisers through Yahoo! Search Marketing. Google also offers advertisements on search results pages through the Google AdWords program.
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