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Behavioral Targeting
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| SmartAds (yahoo), graphical Web ads that can be customized in an automated fashion to the demographics of the audience most likely to see them |
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People powered search
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The ability for searchers to post questions and receive answers from the crowd of other searchers, like Yahoo Answers. |
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Strategies to involve the user are the hot advertising trend
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Whether it's buying a product or a site frequented by a niche audience by finding places that customers might turn up, the point is to engage the consumer at just the right moment. "It's being in places where receptivity of the message is the highest," (trendwatch) |
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Event Marketing
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Using events to market your product or service. Web 2.0 social networking sites(MySpace and Facebook) where communities of people can connect, and many allow you to promote your events. |
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Blogging Mashup
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| Mashing up together collections of popular bloggers and marketing them as separate networks and brands. |
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Mashup
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A website or application that combines content from more than one source into an integrated experience. |
| Microblogging |
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| Jaiku.com. A new form of communication that's all about regular contact with your network. Simple messages and information sent every hour. |
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BlogTalkRadio |
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| BlogTalkRadio.com site lets bloggers and podcasters host call-in shows. Content creators receive a portion of the site's revenue depending on the size of their audience. |
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Twitter
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| Twitter.com is an interesting study on people interaction, described as a "what you are doing" service. It allows people to update their contacts on what they're doing from their phone, IM or web browser. |
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Pownce
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Pownce.com combines instant, file sharing, and event management, all in one application. |
| RSS |
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| RSS ( "Really Simple Syndication" ) feeds (no need to endlessly search the web. (bloglines), google alerts etc. |
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Hits V PageViews( Nielsen/NetRatings)
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| "Total Minutes' is the best engagement metric in this initial stage of Web 2.0 development, not only because it ensures fair measurement of Web sites using rich Internet applications and streaming media, but also web environments that have never been well-served by the page view, such as online gaming and Internet applications. |
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Yahoo alerts |
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Get an alert when ever new content is available on your favorite blog or website. Alerts can be sent via email, Yahoo! Messenger, or your mobile device. |
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Page flakes
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Page flakes social network and bits of web incorporated in your page. social networking through shared interests. You can even let certain people edit your page. A personalized page with the social network element. The Ultimate expression of movable web, where every piece of content and every little web app becomes a widget you can place anywhere else on the web. It allows people to program their own pages by remixing the web. |
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Video Aggregators |
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| Aggrega.com a recommendation engine that works with any type of content, be it video, pictures or blog posts to name a few. |
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Podcast |
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| CastingWords - a podcast transcription service that converts podcasts to text for $0.75 minute. It employs human transcribers.
BlueGrind.com - Converts text (especially blogs) into podcasts. Feed2Podcast.com - Convert any RSS feed into a podcast. Talkr.com - Convert blogs to audio podcasts. Odiogo.com - convert RSS feeds, text articles and blog posts to podcasts. |
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Web Trends 
